People
Game changer in the market for vegetables, a huge and stable market addressing primary needs
INVESTORS
Benefits for investors
Planet
The most sustainable food supply chain ever: ultra-low resource consumption, highly efficient land use, no pesticides, drastic reduction in CO2 emissions
Profit
The Gentle Green system is the core of a profitable production platform (lower CAPEX and drastic reduction operational costs, no emission penalties)
Policy compliance
Strong support to key objectives of the government:
1. food safety and security
2. public health
3. energy transition
4. water safety
5. CO2 reduction
Easier to obtain construction permits
External investors
The TMI Proof of Concept Fund Flevoland of the regional development company Horizon Flevoland and the Goeie Grutten Impact Fund support the growth of Gentle Green in the current phase of market introduction through financing and participation respectively.
Kee Koopmans of Goeie Grutten: "We see this innovation as a breakthrough in greenhouse cultivation and a solution to the so important and urgent problem of sustainable food production. This solution makes cultivation possible with much less energy, water and pesticides. On the one hand, the Gentle Green system has a major impact on healthy food and fully sustainable vegetable production and on the other hand, it is a key to profitability of growers. The latter is essential in securing the future production and thus availability of the healthiest food category, vegetables".
Eric Bos Waaldijk of Horizon Flevoland: "Gentle Green is the perfect example of the type of initiatives that the TMI POC Fund is happy to help realize with its financing: a Flevoland-based company with an intrinsically motivated team that makes an important contribution to global sustainable food production with its smart innovation".
More information about Goeie Grutten: www.goeie-grutten.nl
The Goeie Grutten Impact Fund stands for a sustainable energy transition and the worldwide availability of responsible, healthy and varied food. To this end, the fund builds up a portfolio of investments in a very targeted manner. And that's how it contributes to a better world.
More information about Horizon Flevoland: www.horizonflevoland.nl
Horizon is the regional development agency of Flevoland.